Finding the space for things that really matter with Ali Kaufman
Turn creativity, caffeine and conversations into cash in a crappy economy
Now is the time small business owners like us are throwing away the old business model, since it isn't working in this new, scary economy. Most working moms are big thinkers by nature (how else could you think you could cram so much into a day), but when fears and money pressures are weighing heavy on a busy mind, creativity can be hard to come by. That's when wheels get stuck and eventually come off the bus.
Here are a few ideas for unlocking creative marketing ideas in stressful times so that you can afford to, you know, feed your kids:
- To tap the well of new ideas, take a look at what you're paying attention to. Is your focus driven by emotion or information? Stick to the facts, fears will subside, and ideas and opportunities will follow.
- Stop listening to your friends who tell you how bad it is out there! Drama is the last thing that will get you paying attention to what you really, really want!
- If you stay in motion, you'll also have an easier time staying in focus. Move around the office, take a walk or keep a squeeze ball handy to keep your body moving while your brain is.
- Unplug yourself from your usual work environment. Find a busy hotel lobby (usually have free internet and lots of coffee and are open 24 hours, just like you are) and see what happens to your mental space when your physical space changes. To jumpstart the new marketing brainstorming, imagine how all of the people you're watching would fit the product/service you're offering into their now even more busy spaces and lives. How much can they afford to pay? Devote time to? Fit into their space? A few cappuccinos and hours later, you'll have come up with the conversation starters and pricing packages to…
- Share what you know with everyone you know (and then find people who should know you and tell them why). Best place to pick up those people: in the section of your local bookstore that most closely relates to your business.
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